$10 is cheap compared to the time it'd take to replace all my links

I just don't understand how the big bods at PhotoFuckit ever thought charging $400 was reasonable and that anyone would actually consider paying it! If they lose their customers (albeit it non-paying) then they lose their advertising clients, then they go under.
I guess the only ones that would pay the $400 (at least once), would be the unfortunate businesses that would panic, and where it'd cost them more than $400 in time to replace the links.